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Google Faces Backlash Over Gemini AI's Watermark Removal Capability

The Gemini 2.0 Flash model, labeled 'experimental,' is raising ethical and legal concerns for its ability to remove watermarks from copyrighted images without sufficient safeguards.

Gemini on a mobile phone.
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A collection of images either generated or modified by Gemini 2.0 Flash (Image Generation) Experimental.

Overview

  • Gemini 2.0 Flash, accessible via Google's AI Studio, can effectively remove watermarks from images, including copyrighted ones, and fill gaps with intelligent reconstruction.
  • Google has labeled the feature 'experimental' and stated it is monitoring feedback, but no additional safeguards have been implemented as of now.
  • Other AI companies, such as OpenAI and Anthropic, explicitly refuse to remove watermarks, citing ethical and legal concerns, highlighting a divide in industry practices.
  • The feature has drawn criticism for its potential to harm artists and photographers, who rely on watermarks to protect their work and income.
  • Removing watermarks without permission violates U.S. copyright law and Google's terms of service, raising the risk of legal action from affected parties.