Google Faces Backlash Over Christmas Ad Featuring Nonbinary Influencer

The ad, starring TikTok creator Cyrus Veyssi, sparked criticism for its portrayal of gender identity and was compared to other controversial marketing campaigns.

Google's Christmas ad features nonbinary beauty influencer Cyrus Veyssi promoting skincare products through Google Shopping.
The ad, shared on social media, shows Veyssi in makeup and women's clothing, discussing winter skincare needs and holiday preparations.
Critics on social media accused Google of promoting a 'woke' agenda, with some comparing the campaign to other recent marketing controversies like Bud Light's partnership with Dylan Mulvaney.
A Google spokesperson clarified that the ad is part of a broader campaign featuring various influencers and represents only a small portion of their overall marketing efforts.
Supporters of Veyssi highlighted the influencer's focus on inclusivity and diversity, while detractors questioned the effectiveness of such campaigns in appealing to broader audiences.