Overview
- The trial, which began Monday, focuses on Google's control of ad tech tools used by publishers and advertisers.
- The DOJ argues Google has used acquisitions and exclusionary practices to eliminate competition and establish a monopoly.
- Jeff Green, CEO of The Trade Desk, suggests Google should spin off its AdX ad exchange to remedy its market dominance.
- Google contends that the DOJ's view of the ad tech market is outdated and that it faces significant competition from other tech giants.
- The outcome of the trial could have significant implications for the digital advertising industry and Google's business practices.