Google Faces Antitrust Scrutiny Over Ad Tech Acquisitions

YouTube CEO Neal Mohan and ad tech rivals testify in DOJ case alleging anti-competitive practices.

Neal Mohan, YouTube CEO, defended Google's acquisitions of DoubleClick and Admeld, arguing they were meant to enhance competition, not stifle it.
The DOJ claims Google created an impenetrable ad empire by owning key parts of the adtech stack and buying out competitors.
Ad tech executives testified that Google's dominance forced them to adopt practices like header bidding to stay competitive.
PubMatic's CEO highlighted the challenges of competing with Google's scale and the impact of Google's unified pricing rules on revenue.
Testimonies from various ad tech leaders underscored the difficulties of switching away from Google's platforms due to high costs and integration complexities.