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Google Expands Vids: Free Workspace Edition Launches as AI Avatars, Image-to-Video Arrive for Paid Tiers

Google is positioning Vids as a faster, cheaper way for companies to produce demos or training content.

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An image showing options for choosing different AI avatars in Google's Vids editor tool
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Overview

  • A basic Vids edition is now broadly available to Workspace users with templates, stock media, and core editing tools, but it excludes the newly announced AI features.
  • AI avatars are now generally available for paying customers, offering 12 pre-made personas that read uploaded scripts, with no option yet to generate an avatar of your own likeness.
  • An image-to-video tool can turn a single image into an eight-second clip powered by Veo 3, with support for native audio to match brand needs.
  • A new transcript tool automatically detects and removes filler words such as “um” and long pauses from recorded video.
  • Access to the new AI capabilities is limited to Workspace Business or Enterprise Starter, Google AI Pro or Ultra, and Workspace for Education tiers; Google reports about 1 million monthly active Vids users.