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Google Expands ‘Preferred Sources’ Tool for Personalized Top Stories in US and India

By equipping publishers with help-center resources to engage loyal readers, Google seeks to deepen user control over which outlets appear in Top Stories

Overview

  • The feature moved out of testing on August 12–13 and is now broadly available for English-language searches in the United States and India.
  • Users can tap the icon beside Top Stories to search for and select unlimited preferred outlets, with prior Labs selections carrying over.
  • Selected outlets gain priority placement when they publish fresh, relevant content and may also appear in a dedicated “From your sources” section.
  • Google has published guidance and tools that let news organizations prompt their audiences to add them as preferred sources, offering a clearer path to reclaim search-driven traffic.
  • While Google says non-selected sites still surface in Top Stories, analysts warn that personalization may narrow exposure and reinforce filter bubbles.