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Google Expands Play Points in the UK With New Merch Rewards as Diamond Valley Arrives in November

Gold+ members get early access with a 500‑diamond bonus ahead of a 10 November rollout to all users.

Overview

  • Google confirms a UK upgrade to Play Points, adding apparel, accessories and collectibles through partnerships with Android, YouTube, Chrome and top developers.
  • New merchandise redemption options begin appearing over the next few weeks on the Play Points page in the Play Store.
  • Diamond Valley launches in the UK with Gold+ access on 3 November that includes a 500‑diamond bonus, followed by general availability on 10 November.
  • Players can use diamonds for chances to win prizes such as Pixel devices, exclusive merchandise and points bonuses.
  • Participation details include possible purchase requirements, 18+ eligibility, changing reward availability and a 12‑month expiration for points, with free enrollment via Play Store > profile > Play Points.