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Google Expands Gemini AI with Free Personalization and Research Features

Google's Gemini now offers free access to personalized AI responses and advanced research capabilities, enhancing its utility and competitiveness.

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Google Gemini with Search history access. Image says "Get help from AI that gets you"
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Google Gemma 3 open-source AI model.

Overview

  • Gemini's new personalization feature allows users to connect their Search history to tailor AI responses, with opt-in functionality and clear privacy controls.
  • Deep Research, previously exclusive to paid subscribers, is now free for all users, enabling detailed, multi-step research reports on a wide range of topics.
  • The personalization feature will expand to Google Photos and YouTube in the coming months, further integrating Gemini into users' workflows.
  • Google has upgraded Gemini's AI model to the experimental 2.0 Flash Thinking system, improving reasoning, analysis, and reporting across its features.
  • Gems, customizable AI tools for specific tasks or personas, are now available to all users, offering a flexible way to create specialized AI assistants.