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Google Expands Discover With Follow Controls and Social Posts

Google positions the change as giving readers more explicit control over what they see without replacing its ranking system.

Overview

  • The new Follow button and publisher preview pages are rolling out now in Discover to help users see more from chosen outlets and creators.
  • Posts from X and Instagram plus YouTube Shorts will begin showing alongside articles in the coming weeks, with additional platforms to follow.
  • Users can tap a publisher or creator’s name to preview their articles, social posts and videos before following, which requires a signed-in Google Account.
  • Google says Discover remains algorithmically ordered, but it will prioritize showing more from sources a user follows.
  • Publishers underscore Discover’s importance for referral traffic and note early limitations, including reports that there is no manual search to add outlets yet.