Overview

• Signed‑in users can tap a publisher or creator to preview a dedicated page of their articles, videos and social posts before choosing to follow.
• Google says following increases the likelihood that content from those sources will appear in a user’s Discover feed.
• Discover remains algorithmically sorted, though the follow feature adds more user control over feed personalization.
• Google has not detailed the criteria or ranking signals that will determine which creator and social posts surface in Discover.
• The update builds on August’s Preferred sources in Top Stories and follows recent AI summary changes that have publishers watching for traffic effects.