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Google Expands AI Try-On to Canada and Introduces Virtual Shoe Fitting, With Australia and Japan Next

The rollout taps a fashion‑trained image model and Google’s Shopping Graph to deliver personalized previews that aim to boost confidence in online purchases.

Overview

  • Google says AI Try On is live in Canada now and will reach Australia and Japan in the coming weeks across Search, Shopping, and Images.
  • The feature lets shoppers upload a full‑length photo to preview how apparel looks on them within seconds, with options to adjust size, color, and style and then click through to the retailer to buy.
  • Shoe try‑on is being added to the experience, with availability rolling out by region so users can visualize footwear on their own photos.
  • Google states uploads are processed securely, can be deleted, are not used to train models, and no biometric data is collected or stored; it recommends solo, full‑body, well‑lit photos and will not accept images of children.
  • The system is powered by Google’s custom fashion image model and Shopping Graph indexing billions of items, and Google cautions generated images are approximations that do not guarantee real‑world fit.