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Google Expands AI Mode With Image-Led, Shoppable Search Results

Powered by Gemini 2.5, the system analyzes images with a visual fan-out technique that draws on a rapidly updated Shopping Graph.

Overview

  • AI Mode now returns rich image grids alongside text for inspiration and shopping, with each visual linking out to source sites.
  • Users can begin with a photo or a conversational prompt and then refine results with natural follow-up questions that preserve context.
  • Shopping responses display larger visuals with prices and stock status, and purchases occur on retailers’ sites with no revenue share to Google.
  • The new visual search fan-out examines subtle details and secondary objects in images by running multiple background queries for context.
  • Google cites more than 50 billion product listings with over 2 billion refreshed every hour, and the visual experience starts rolling out to US English users this week.