Overview
- Google has begun rolling out agentic booking in AI Mode to U.S. users who opt into Search Labs, with eligibility requiring a personal Google Account, Web & App Activity on, English language, and age 18+.
- Restaurant reservations are available to all eligible Labs users, while event tickets and beauty/wellness bookings are available with higher usage limits for Google AI Pro and Ultra subscribers.
- AI Mode runs live searches across multiple providers, returns curated time slots or ticket prices, and hands off to vendor sites to finalize purchases.
- A new AI Mode shortcut now appears on the Chrome mobile New Tab page in the U.S., with expansion planned to roughly 160 additional countries and more languages.
- Hands-on tests show the system fires many parallel searches and routes users to platforms such as StubHub and OpenTable, and Google cautions the feature is an early experiment that may make mistakes.