Google Expands AI-Generated Search Answers to More Users

The Google Search Generative Experience (SGE) offers comprehensive AI-generated answers, aiming to reshape how users interact with search results.

Google's SGE feature, launched in May 2023, now provides more detailed summaries and source links for search queries.
SGE's expansion includes users who haven't opted into Google's Search Labs, testing AI-generated answers on a subset of queries.
SEO experts predict SGE will impact organic traffic and advise businesses to adapt content strategies to stay competitive.
Transactional content and focusing on E-E-A-T principles are recommended to leverage SGE for business visibility.
Concerns arise over the potential decrease in traffic to news and media sites due to SGE's prominence in search results.