Overview

• Google's SGE feature, launched in May 2023, now provides more detailed summaries and source links for search queries.
• SGE's expansion includes users who haven't opted into Google's Search Labs, testing AI-generated answers on a subset of queries.
• SEO experts predict SGE will impact organic traffic and advise businesses to adapt content strategies to stay competitive.
• Transactional content and focusing on E-E-A-T principles are recommended to leverage SGE for business visibility.
• Concerns arise over the potential decrease in traffic to news and media sites due to SGE's prominence in search results.