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Google Expands AI-Driven Ads, Raising Concerns Over Web's Future

New ad formats and tools aim to enhance creativity and engagement, but critics warn of potential decline in open web dynamics.

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Overview

  • Google introduces AI Overview ads, integrating ads into AI-generated search summaries.
  • New tools include AI-assisted brand guidelines, image editing, and animated ads from still images.
  • Critics argue Google's AI advances may centralize web control, impacting small businesses and creators.
  • Other tech giants like Meta and Microsoft are also rolling out AI-driven advertising features.
  • Experts highlight the need for decentralized systems to maintain a diverse and open internet.