Google Expands AI-Driven Ads, Raising Concerns Over Web's Future

New ad formats and tools aim to enhance creativity and engagement, but critics warn of potential decline in open web dynamics.

Google introduces AI Overview ads, integrating ads into AI-generated search summaries.
New tools include AI-assisted brand guidelines, image editing, and animated ads from still images.
Critics argue Google's AI advances may centralize web control, impacting small businesses and creators.
Other tech giants like Meta and Microsoft are also rolling out AI-driven advertising features.
Experts highlight the need for decentralized systems to maintain a diverse and open internet.