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Google Enhances Performance Max with New AI Tools

Advertisers gain advanced reporting, creative capabilities, and brand safety measures across multiple campaign types.

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Overview

  • New asset-level conversion reporting helps identify high-performing content.
  • YouTube video placement reporting ensures brand-suitable ad environments.
  • AI-powered image editing tools offer object removal, addition, and replacement.
  • Asset generation expands to App and Display campaigns for broader creative options.
  • Integration with Typeface streamlines asset creation and management.