Google Enhances In-Store Shopping with AI-Powered Lens and Maps Features

Google introduces new AI-driven tools in Lens and Maps to improve holiday shopping experiences and secure payment options.

Google Lens now offers real-time product insights, competitive pricing, and reviews for in-store shoppers using AI image recognition technology.
The new Lens feature is available for beauty products, toys, and electronics at participating retailers sharing inventory data with Google.
Google Maps users can search for specific products and find nearby stores with available stock, enhancing the in-store shopping experience.
Google Pay expands its buy now, pay later options by adding Afterpay, with Klarna expected to be available in 2025.
Virtual card numbers in Google Pay now include Discover cards, providing additional security against online transaction fraud.