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Google Enforces Record Ad Policy Crackdown with Advanced AI Systems

In 2024, Google removed 247.4 million ads in India and suspended 39.2 million advertiser accounts globally, leveraging AI to combat fraud and enhance transparency.

ANKARA, TURKIYE - SEPTEMBER 03: A woman looks at a mobile phone displaying the logo of Google in front of a laptop screen displaying the logo of Google in Ankara, Turkiye on September 03, 2024. (Photo by Dilara Irem Sancar/Anadolu via Getty Images)
Google's AI has helped to block billions of harmful ads.
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Overview

  • Google reported the removal of 247.4 million ads and suspension of 2.9 million advertiser accounts in India in 2024, targeting violations such as financial scams, trademark misuse, and gambling ads.
  • Globally, the company suspended 39.2 million advertiser accounts in 2024, tripling the number from the previous year, with 5 million suspensions tied to scam-related violations.
  • Advanced AI technologies, including large language models, enabled Google to proactively detect and suspend fraudulent accounts before ads were served, significantly reducing harmful ad distribution.
  • Google introduced over 30 policy updates and collaborated with over 100 experts from teams like Ads Safety and DeepMind to address emerging threats such as deepfake ad scams, achieving a 90% reduction in related reports.
  • The company emphasized transparency and fairness in enforcement, enhancing its appeal process and communication with advertisers to ensure clarity around policy violations and actions taken.