Overview

• Google has started showing ads within its new AI Mode conversations and rolled out AI Overview ads to desktop users along with more English-language markets
• AI Overviews now reaches 1.5 billion monthly users across over 200 countries after its launch on mobile last year
• Internal A/B testing shows AI Overview summaries monetize at the same rate as classic search results by comparing identical queries with and without AI overviews
• Early trials of AI Max for Search combined with Smart Bidding Exploration delivered a 27 percent average boost in advertiser conversions
• As AI Mode queries become longer and more detailed, Google is tailoring ad placements to capture complex commercial intent even as it faces US antitrust scrutiny