Google Developing AI Chatbots Modeled After Celebrities and Influencers

New Gemini-powered chatbots will offer personalized interactions, aiming to enhance user engagement through familiar personalities.

Google's Gemini AI will allow users to create chatbots with customizable personalities and appearances.
The company is in talks with celebrities and social media influencers to model these chatbots.
This initiative follows similar efforts by Meta and Character.ai, which have seen limited success.
The project is currently being developed by Google Labs and may integrate with YouTube in the future.
Google has not confirmed a release date but plans to test the chatbots internally first.