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Google Details Pixel 10 Lineup and Pricing Ahead of August 20 Unveiling

Retail leaks highlight Google’s decision to retain Pixel 9 price tiers to undercut Apple’s forecasted iPhone 17 hike

Overview

  • Retail leaks confirm that Google will unveil four Pixel 10 models—the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and the foldable Pixel 10 Pro Fold—at its Made by Google event on August 20 in New York City.
  • Early retailer listings show the Pixel 10 starting at $799 and the Pixel 10 Pro at $999, mirroring Pixel 9 pricing to position the series as a cost-effective alternative to Apple’s anticipated $50 iPhone 17 increase.
  • All four models are set to be powered by Google’s first 3 nm Tensor G5 chip, which is expected to boost on-device AI performance and battery efficiency.
  • The lineup is reported to support Qi2 magnetic charging and introduce upgraded imaging hardware, including a triple-lens array on the base model and a 5× telephoto lens.
  • Experts warn that supply constraints on the Pixel 10 Pro Fold and delays for new wearables may challenge Google’s ability to meet global demand immediately after launch.