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Google DeepMind Rolls Out Project Genie, an AI World-Generation Prototype, to U.S. Subscribers

The limited-access web app caps interactive sessions at one minute to balance testing needs with heavy compute demands.

Overview

  • Powered by Genie 3 with Nano Banana Pro and Gemini, the prototype converts text or images into real-time, navigable worlds that users can explore and remix.
  • DeepMind positions the rollout as an experimental research effort to collect feedback and training signals before broadening access or adding capabilities.
  • Current constraints include a 60‑second session limit, roughly 720p at 24 fps output, inconsistent realism, limited character control with latency, and omitted advanced Genie 3 features.
  • Safety guardrails prevent explicit content and recognizable copyrighted IP, with media noting Google previously received a cease‑and‑desist from Disney.
  • Coverage points to early use cases such as rapid game prototyping, filmmaking, robotics simulation, and education, alongside developer concerns and reports of short‑term declines in some game‑related stocks.