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Google Debuts Wicked-Themed Pixel Ad Claiming Feature Firsts Over iPhone

The musical spot extends the BestPhonesForever campaign, using pop-culture humor to reinforce Google’s Pixel-versus-iPhone positioning.

Overview

  • Released November 21, the 60‑second parody ties into the Wicked: For Good movie and was posted online for broad sharing.
  • The ad portrays a purple iPhone admiring a green Pixel before the pair launch into a duet about smartphone capabilities.
  • Lyrics highlight “fixing photos,” “screening calls,” and building a conversational AI assistant, presented as features Pixel did first.
  • The spot is the latest entry in Google’s BestPhonesForever series that has run since 2023 with more than 30 Pixel‑versus‑iPhone ads.
  • Early reaction included fan praise for the playful roast, while some coverage questioned the lack of concrete feature specifics for buyers.