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Google Debuts Pixel 10 and Pixel Watch 4, Challenges Apple on AI and Openness

The keynote positioned Gemini-driven AI leadership alongside platform openness as a direct contrast to Apple.

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Overview

  • At New York’s Made by Google 2025, the company introduced the Pixel 10 and Pixel Watch 4 in a Jimmy Fallon–hosted keynote with a lighter tone.
  • Rick Osterloh criticized Apple’s delayed AI as “broken promises” and described Gemini as “the real deal” with leading assistant capabilities.
  • Marketing chief Adrienne Lofton argued that competitors rely on walled gardens and called Android the most open platform built for choice.
  • Lofton dismissed the green-versus-blue bubble debate as “silly,” noting recent RCS progress, and pointed out Pixel Snap works with Apple MagSafe accessories.
  • Google reinforced the message with a Pixel 10 ad teasing yearlong “coming soon” features at rivals and highlighted Pixel safety features such as Car Crash Detection.