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3w ago

Google Debuts AI-Powered Shopping Features, Including Virtual Try-On and Agentic Checkout

Announced at Google I/O 2025, these tools aim to personalize e-commerce with visual search, price tracking, and self-photo try-ons, rolling out in the U.S. through Search Labs.

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AI Mode making a purchase for the user.
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Overview

  • Google’s new AI Mode integrates personalized visual discovery panels, enabling users to refine product searches with dynamic updates based on detailed queries.
  • A virtual try-on feature, available now in the U.S. via Search Labs, allows users to upload full-length photos to see how clothing realistically fits their own bodies.
  • The upcoming price tracking tool will notify shoppers when selected items meet their target price and enable purchases via a ‘buy for me’ option using Google Pay.
  • These features leverage Google’s Gemini model and Shopping Graph to enhance e-commerce with multimodal AI capabilities and agentic checkout processes.
  • Google plans a gradual rollout of these tools in the U.S. over the coming months, reflecting a measured approach to scaling its AI-driven shopping ecosystem.