Overview

• Google's Frightgeist ranks Rumi, Zoey and Mira as the top three trending costume searches nationwide for September.
• For kids, Rumi leads with Labubu at No. 2, and several other KPop Demon Hunters characters fill the top 10.
• More than 80% of U.S. metros include at least one costume from the film in their top five, with Rumi No. 1 in just over half of metros and full top fives in Los Angeles, Honolulu and Houston.
• Spirit Halloween partnered with Netflix on exclusive outfits for adults and kids, and many were listed as sold out online at the time of reporting.
• Outside the film’s characters, Labubu appears in over a quarter of metro top‑five lists and tops dog and baby costume categories, while Connecticut’s local rankings also feature Elphaba and Black Widow.