Particle.news
Download on the App Store
4 ARTICLES
·
3w ago

Google Cuts Smart TV Budget by 10% and Lays Off a Quarter of Its Team

This shift signals Google’s focus on maximizing YouTube revenue with premium streaming features through a Gemini AI rollout on its TV platforms later this year.

Google Layoffs Are Here Again
Image
Image

Overview

  • Google trimmed 10 percent from its Google TV and Android TV budget, reducing funding by tens of millions from a platform budget previously under $500 million.
  • The budget cut led to layoffs affecting up to 25 percent of the roughly 300-member smart TV team, eliminating about 75 roles.
  • Google plans to integrate its Gemini AI assistant into TV platforms later this year to deliver more natural and personalized user interactions.
  • The move aligns with a strategic pivot toward YouTube, which generated over $50 billion in advertising and subscription revenue in the past year and is being redesigned to emphasize paid content.
  • While shrinking its US-based smart TV workforce, Google is expanding hiring in international markets, particularly India, to rebuild the team with a global distribution.