Google Cuts 10% of Managerial Roles in Ongoing Efficiency Drive

CEO Sundar Pichai says restructuring is part of a two-year effort to streamline operations and respond to rising AI competition.

Google has reduced managerial positions, including directors and vice presidents, by 10%, with some roles transitioned to individual contributor positions and others eliminated entirely.
The restructuring aligns with CEO Sundar Pichai's 2022 goal of making the company 20% more efficient, which previously led to 12,000 layoffs in January 2023.
The efficiency drive comes as Google faces increased competition from AI rivals like OpenAI, whose products pose a threat to Google's dominance in search.
In response, Google has integrated generative AI into its core services and launched new AI innovations, including the Gemini AI models and an advanced AI video generator.
Pichai also emphasized the need to redefine 'Googleyness,' updating the company’s cultural values to align with its modern goals and challenges.