Overview

• Google has officially started redirecting country-specific domains, like Google.co.uk and Google.com.br, to its primary global domain, Google.com.
• This change is enabled by advancements in local search algorithms, which have been providing location-specific results since 2017.
• The transition is being rolled out gradually over the coming months, with users potentially needing to re-enter some search preferences.
• Google emphasizes that the update will not affect search functionality or compliance with national legal obligations.
• Early feedback highlights issues with Google's AI Overviews tool, which struggles to consistently deliver accurate localized results.