Particle.news

Google Confirms Pixel 11 Pricing Will Rise

The company blames a sharp rise in DRAM costs tied to AI data‑center demand for the price adjustments.

Overview

  • Shakil Barkat, Google’s vice president of Devices and Services, confirmed on Monday, July 27, that the Pixel 11 line will be pricier and that price “adjustments” will be rolled out across the Pixel family.
  • Retailer and tipster leaks report UK starting prices of £879 for the Pixel 11, £1,079 for the Pixel 11 Pro, and £1,279 for the Pixel 11 Pro XL though these figures remain unconfirmed.
  • Leaks also say Google may raise base storage to 256GB across the lineup and could cut the Pixel 11 Pro’s RAM from 16GB to 12GB as a hardware trade‑off to control costs, but those details are reported not final.
  • Google says it will use promotions, trade‑in offers and bundled perks and is working on software and Android changes to reduce memory needs to soften the consumer impact.
  • The August 12 Made by Google event will provide final global prices and specs and observers say the RAM shortage cited by GoogleMorgan Stanley data shows 1GB of RAM jumped from about $2.80 to $12 year‑on‑year — is already pressuring other device makers and could raise in‑market prices for existing Pixel hardware.