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4mo ago

Google Confirms '100 Zeros' Film and TV Initiative to Promote Tech Adoption

The multiyear partnership with Range Media Partners aims to integrate Google's technologies into Hollywood productions and shape a pro-tech narrative for young audiences.

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The logo of Google LLC is shown on a building in San Diego, California, U.S., October 9, 2024. REUTERS/Mike Blake/File photo
Google's initiative is expected to help the Hollywood grappling with higher production costs following the 2023 strike by actors and writers and Trump's latest tariff move.
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Overview

  • Google has officially launched '100 Zeros,' a film and TV production initiative in partnership with Range Media Partners to back scripted and unscripted projects.
  • The initiative focuses on integrating Google's technologies, including Immersive View, spatial tools, and AI, into creative productions.
  • '100 Zeros' will collaborate with traditional studios and streaming platforms like Netflix, bypassing YouTube for content distribution.
  • Early projects include the indie horror film 'Cuckoo,' AI-focused short films under 'AI On Screen,' and two upcoming features, 'Sweetwater' and 'LUCID,' set to release in 2025.
  • The effort reflects Google's strategy to enhance its cultural relevance, appeal to Gen Z, and counter declining usage of its products among younger demographics.