Overview
- Google is updating Discover to surface a wider mix of content from publishers and creators, including social posts and short videos from X, Instagram, Facebook, TikTok and YouTube Shorts.
- Regional newspapers such as El Diario Vasco, El Norte de Castilla and HOY are urging readers to tap the new Follow button on their article cards to keep their coverage visible in Discover.
- Discover personalization relies on a user’s web and app activity, so explicitly following a publisher can increase the frequency of that outlet’s stories in the feed.
- Editors note that Discover highlights a selection of popular items, while their own apps and websites carry the full breadth of reporting along with subscription features and comments.
- Readers can access Discover by swiping right on most Android home screens or via the Google or Chrome apps on iPhone, and publishers also direct audiences to Google News, WhatsApp updates and their social channels.