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5h ago

Google Brings Preferred Sources Feature to US and India Searches

Preferred Sources lets readers control the news they see, creating new avenues for publishers to engage loyal audiences.

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The feature is currently rolling out in the US and India, two of Google’s biggest markets.
With millions of readers turning to Hindustan Times daily, the publication has built a reputation for credible, fast, and in-depth journalism across technology, politics, business, lifestyle, and more.

Overview

  • Users activate Preferred Sources by tapping the new sources icon in Search’s Top Stories, selecting outlets and refreshing results.
  • A dedicated “From your sources” section appears below Top Stories to surface content only from selected outlets.
  • There is no cap on the number of preferred sources users can choose, allowing limitless personalization.
  • The feature is live for English-language searches in the United States and is gradually rolling out to all Google Search users in India over the coming days.
  • Publishers such as Business Today and Hindustan Times are publishing step-by-step guides to encourage readers to add them and build stronger audience relationships.