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15h ago

Google Brings Gemini 2.5 Pro and Deep Search to Subscribers, Launches AI Business Calling in U.S.

Paying subscribers in the U.S. get early access to Google’s most advanced AI for in-depth research, with a separate AI business-calling feature open to all users.

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Google’s AI-powered Search now helps users research, summarise, and even make phone calls, marking a new era for search assistants.
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Overview

  • Gemini 2.5 Pro is now available in Search’s AI Mode for U.S. Google AI Pro and AI Ultra subscribers, enhancing complex reasoning, coding and math queries.
  • Deep Search leverages Gemini 2.5 Pro to run hundreds of background searches and multi-step reasoning, producing comprehensive, fully-cited reports within minutes.
  • AI-powered calling uses Duplex technology to contact local businesses for pricing and availability, activated via a “Have AI check pricing” prompt in search results.
  • Every AI call starts with an announcement that it’s an automated system from Google, businesses can opt out through their Business Profile, and subscribers receive higher monthly call limits.
  • The features roll out this week in the U.S. under the AI Mode Labs experiment, with Google planning to expand advanced AI access and calling capabilities globally.