Overview

• Google’s AI calling feature now contacts local businesses to gather pricing and availability information on behalf of any U.S. Search user.
• Every AI-driven call begins by announcing itself as an automated system from Google and businesses can opt out through their Business Profile.
• Google AI Pro and AI Ultra subscribers can choose the new Gemini 2.5 Pro model in AI Mode for enhanced reasoning, math, and coding support.
• Deep Search leverages Gemini 2.5 Pro to run hundreds of searches and multi-step reasoning, delivering comprehensive, fully cited reports in minutes.
• The rollout reflects Google’s strategy to monetize advanced AI in Search as it competes with services like ChatGPT Search and Perplexity AI.