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Google Begins US Pilot of AI Age Estimation Across Its Services

This limited test will apply automated child safety measures based on AI-inferred age with user-driven verification for those tagged incorrectly

YouTube on Android phone
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Google
Google will be using AI to power its age detection.

Overview

  • The pilot launches on August 13 for a small group of US users and extends beyond YouTube to Search, Maps, Play and other Google services
  • Machine-learning models interpret search queries, YouTube viewing habits and other behavioral signals to estimate if an account holder is under 18
  • Accounts identified as minors will see SafeSearch enabled, personalized ads disabled, digital wellbeing prompts activated and access to adult apps blocked
  • Users who believe they’ve been misclassified can restore full privileges by verifying their age with a government ID, selfie or credit card
  • The rollout follows new online safety laws such as the Kids Online Safety Act and mirrors similar AI age-check efforts by competitors like Meta