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Google Begins Transition to Unified Global Domain for Search

The company is phasing out country-specific domains, redirecting users to google.com while maintaining localized search functionality.

Google logos are shown when searched on Google in New York, Sept. 11, 2023.
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Overview

  • Google has started redirecting country-specific domains (ccTLDs), like google.co.uk or google.com.br, to the unified global domain google.com.
  • The transition, announced on April 15, 2025, will roll out gradually over the coming months to ensure a smooth user experience.
  • Search functionality and compliance with national laws will remain unchanged despite the shift in browser address bar URLs.
  • Users may be prompted to re-enter their search preferences during the transition to the unified domain.
  • Since 2017, Google has delivered consistent localized results regardless of domain, making ccTLDs redundant.