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Google Begins Redirecting Country-Specific Domains to Google.com

The phased rollout aims to unify search experiences globally while maintaining localized relevance and compliance with national laws.

Overview

  • Google has announced it will redirect country code top-level domains (ccTLDs), such as google.ng and google.com.br, to google.com over the coming months.
  • The change is designed to streamline the search experience by consolidating domains into a single global platform.
  • Users may need to re-enter some search preferences during the transition, though core functionality and localized search relevance will remain unaffected.
  • The redirection will not alter how Google ensures compliance with national legal obligations in different countries.
  • This update builds on Google's 2017 initiative to provide consistent local search results regardless of the domain used.

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