Google Begins Phase-Out of Third-Party Cookies

The tech giant's 'Privacy Sandbox' initiative aims to replace cookies with more privacy-preserving tools, affecting 30 million Chrome users in the first phase.

Google has begun the first phase of its plan to phase out third-party cookies, disabling them for 1% of Chrome users, approximately 30 million people.
The move is part of Google's 'Privacy Sandbox' initiative, which aims to replace cookies with more privacy-preserving tools.
Third-party cookies, which track users' online behavior and are used for targeted advertising, have been a major point of concern for privacy advocates.
Google's new system, called 'Ad Topics', categorizes users based on their browsing history, providing anonymized data to advertisers.
While some privacy advocates welcome the move, others argue that Google's new system is just another form of tracking.