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5h ago

Google Becomes LA28’s Official Cloud Provider in Founding Partnership

The deal deploys Google Cloud, Gemini and AI-powered Search across NBCUniversal coverage plus core Games operations.

The new Google logo is seen in this illustration taken May 13, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
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Overview

  • Google joined LA28 as a founding partner and will power the 2028 Olympic and Paralympic Games with its cloud infrastructure and AI tools.
  • NBCUniversal’s U.S. coverage will integrate Google Search’s AI Mode to help viewers find verified information and explore deeper with linked sources.
  • Team USA will leverage Google Cloud and Gemini to analyze training and generate real-time sports insights for Milano Cortina 2026 and Los Angeles 2028.
  • LA28 organizers will use Google Cloud and Workspace for planning, venue wayfinding support, and logistics for more than 70,000 volunteers and workers.
  • YouTube will carry exclusive short‑form content as an extension of NBCUniversal programming, as LA28 targets $800 million to $1 billion in new 2025 sponsorships.