Google and Vizio Highlight Innovations in Programmatic Advertising at NewFronts

Google emphasizes unified streaming ad buys and open-source data tools, while Vizio showcases novel ad formats and content hubs.

Google's NewFronts presentation focuses on centralizing streaming ad purchases through its DSP, Display & Video 360, which reaches 92% of CTV viewing households in the U.S.
Vizio introduces new ad formats like pause ads and expands content hubs for news and sports, aiming to innovate the home screen advertising experience.
Google announces the open-sourcing of PAIR technology to enhance first-party data sharing between advertisers and publishers.
The Interactive Advertising Bureau (IAB) highlights the need for greater advertiser support for news publishers, amidst challenges like keyword blocking and news avoidance.
Condé Nast's Pamela Drucker Mann discusses rethinking ad purchases in news, sports, and social platforms, emphasizing the importance of engaging consumers in real-time.