Google and Meta Under Fire for Targeting Teens with Instagram Ads on YouTube
The companies allegedly used a loophole to skirt Google's policies against personalized ads for minors, sparking investigations and public outcry.
- The ad campaign targeted 13- to 17-year-olds by labeling them as 'unknown' users in Google's system.
- Google and Meta collaborated with Spark Foundry to launch the campaign in Canada and the U.S.
- Google has launched an investigation and canceled the project after the allegations surfaced.
- Meta defends its actions, claiming adherence to both its own and Google's policies.
- The incident coincides with new U.S. legislation aimed at protecting minors online.
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