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Google Adds Follow Button to Discover, Bringing Posts From X, Instagram and YouTube Shorts

The changes prioritize personalization through following specific sources during a gradual English‑language rollout.

Overview

  • Signed‑in users can now follow publishers and creators in Discover to see more from them, with a dedicated space to preview their articles, videos and social posts before following.
  • Discover will begin surfacing posts from X and Instagram alongside YouTube Shorts, with support for additional platforms planned.
  • The update is rolling out over the coming weeks to users globally in English, and access to the follow features requires a Google Account.
  • Despite the new controls, Discover remains algorithmically sorted according to Google-focused coverage.
  • The move follows August’s Preferred Sources option in Top Stories, as Google pitches closer audience connections while reporters note unclear inclusion criteria and publisher concerns after AI summary changes.