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2h ago

Google Activates AI Mode in Germany and Dozens More Countries

Publishers report referral declines in earlier markets, sharpening regulatory scrutiny as Google shifts search to conversational, source‑linked answers.

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Googeln wie nie zuvor: Neue KI-Funktion jetzt in Deutschland verfügbar
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Overview

  • The new experience delivers synthesized, conversational responses in a dedicated tab, replacing long link lists with footnoted citations and a sidebar highlighting key sources.
  • Google says the system runs on Gemini 2.5 tuned for search, ties into real‑time indexing and the Knowledge Graph, and uses a Query‑Fan‑Out approach to split complex prompts into parallel sub‑queries.
  • Multimodal queries are supported, allowing users to ask follow‑ups and submit text, voice, or images via Google.com, the results‑page tab, or the Google app on Android and iOS.
  • Availability expands to 36 additional languages and more than 40 countries, including Germany, Austria, and Switzerland, with rollout appearing over several days for many users.
  • Google is testing ads inside AI Mode in the U.S., but the company says the EU release will not show advertising for now, as publishers cite double‑digit traffic drops where AI answers are active.