Google Achieves 100% Plastic-Free Packaging for Pixel, Nest, and Fitbit

Innovative materials and design improvements make Google's packaging more sustainable and easier to recycle.

Google's new packaging uses stronger, stretchable paper and molded fiber pulp from recycled newspaper.
The company reached its plastic-free packaging goal a year ahead of schedule.
Peelable closure labels secure the boxes without leaving rough edges.
Google has updated its Plastic-Free Packaging Design Guide to help other companies adopt sustainable practices.
The Pixel 9 series, Pixel Watch 3, and other new products will feature this eco-friendly packaging.