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Google Accelerates Pixel Production Shift to India Amid US Tariff Pressures

Alphabet is fast-tracking plans to relocate Pixel smartphone manufacturing from Vietnam to India, scaling up production and exploring local component sourcing to mitigate rising US tariffs.

Alphabet plans Pixel production shift to India from Vietnam amid US tariff pressure

Overview

  • Alphabet is expediting its move of Pixel smartphone production to India, responding to proposed US tariffs of 46% on Vietnamese imports compared to 26% on Indian goods.
  • The company is in advanced talks with Indian manufacturers Dixon Technologies and Foxconn to increase production capacity for both domestic sales and US exports.
  • Current production in India stands at 43,000–45,000 units per month, with plans to scale up output to meet growing global demand.
  • Google is exploring local sourcing of components like fingerprint sensors, chargers, and batteries to deepen its supply chain in India and reduce reliance on imports.
  • This strategic shift aligns with India’s push to become a global electronics manufacturing hub and broader US-India trade initiatives aiming to double bilateral trade by 2030.