Overview

• The NFL has not announced a halftime headliner for the Feb. 8, 2026 game at Levi’s Stadium.
• Pressed on the rumors on NBC’s Today, Goodell called Swift’s participation a “maybe” and said he is “waiting on” Jay‑Z.
• Roc Nation has led halftime bookings since 2019, making Jay‑Z a key decider for the show.
• Recent shifts — Apple Music’s sponsorship since 2023 and Swift’s control of her early catalog — have eased earlier brand and rights obstacles reported during the Pepsi era.
• Speculation from fans continues, driven by numerology, the Bay Area location, Swift’s engagement to Travis Kelce, and her Oct. 3 album release, though no deal has been disclosed.