Overview

• Asked on NBC’s Today, NFL Commissioner Roger Goodell praised Taylor Swift as a “very special talent,” said she is “anytime welcome,” and called a possible appearance a “maybe.”
• Goodell emphasized that the decision on the Super Bowl LX performer lies with Jay‑Z and Roc Nation, which has guided the NFL’s halftime strategy since 2019.
• The headliner for Super Bowl LX, scheduled for February 8, 2026 at Levi’s Stadium in Santa Clara, has not been announced.
• Recent shifts — Apple Music replacing Pepsi as sponsor and Swift’s control of her early catalog — have eased past commercial hurdles to a potential deal.
• Media and fans continue to speculate about a Swift set, noting her heightened NFL profile through her engagement to Travis Kelce and playful clue‑spotting, though no agreement is confirmed.