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16m ago

Goodell Launches Super Bowl LX Countdown, Unveils Innovation Summit at SFMOMA

Messaging centers on projected economic gains despite unresolved financing details.

Fans arrive before Super Bowl 50 between the Denver Broncos and Carolina Panthers at Levi’s Stadium in Santa Clara, Calif., on Sunday, Feb. 7, 2016. (Jane Tyska/Bay Area News Group)
The Super Bowl LX logo is unveiled as NFL Commissioner Roger Goodell speaks during the Host Committee Handoff Press Conference at the Ernest N. Morial Convention Center on February 10, 2025 in New Orleans, Louisiana. Super Bowl LX will be played at Levi’s Stadium in Santa Clara, California, home of the San Francisco 49ers.
San Francisco 49ers principal owner Jed York, center, talks on the sidelines before an NFL football game against the Seattle Seahawks, Sunday, Sept. 7, 2025, in Seattle.
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Overview

  • At a Bay Area Host Committee event in San Francisco, NFL Commissioner Roger Goodell joined 49ers owner Jed York and Mayor Daniel Lurie to mark the countdown to Super Bowl LX, set for Feb. 8, 2026, at Levi’s Stadium.
  • The Super Bowl’s first Innovation Summit is scheduled for Feb. 6 at SFMOMA and will be shaped and moderated by Acquired podcast hosts Ben Gilbert and David Rosenthal.
  • The host committee’s 2024 analysis projects $370 million to $630 million in regional economic impact, including $250–$440 million for San Francisco County and $100–$160 million for Santa Clara County.
  • Fundraising has been reported as slower than expected, the 49ers have pledged to cover Santa Clara’s costs if needed, Santa Clara Mayor Lisa Gillmor has questioned that backstop, and team president Al Guido said private support already totals hundreds of millions of dollars.
  • Organizers signaled San Francisco will anchor most week-of activities, Moscone Center is promoting the Fan Experience, Opening Night’s venue remains unannounced, and no media questions were taken at the launch.