Overview

• Speaking at Leaders Week London, Roger Goodell said Swift’s fanbase has drawn a different, younger audience into the NFL.
• Goodell cited heightened interest from 'Swifties' tied to Swift’s relationship with Chiefs tight end Travis Kelce, who announced their engagement with her last month.
• Reports said talks about Swift headlining a Super Bowl halftime show did not produce a deal, with Bad Bunny announced instead.
• Goodell said the league may consider UK regular-season games outside London as other cities express interest.
• He said a London Super Bowl is unlikely and pointed to the event’s local benefits, citing an economic impact of over $1 billion in New Orleans last year.